Off the trailNumber 05Visual design

Insta-Market

A market where the belts move the products, so shopping is hands-free and never the same twice.

Kind: Architecture, storytelling
Told as: A storyboard in twenty frames
The idea: Products travel; people meet

Rendering of a white market interior with layered ribbon-like shelves carrying produce under a glass dome

Visual design

Drawings, renderings and stories from architecture school: speculative buildings and the worlds they sit in.

A market built around a central core and a set of program hubs. Belts carry the products between them, rearranging the shelves for whatever experience the day calls for.

On the ground floor the belts run a grab-and-go arrangement for people in a hurry. On the floors above they gather products into themed program bubbles, and timed events reshuffle them, so a visit is unpredictable and people end up buying combinations they didn't plan.

Storyboard frame: the empty market interior with its layered shelves

Storyboard frame: a visitor looking up at the shelves, a thought bubble above her

Storyboard frame: products on the belts moving to new positions on the shelves

Storyboard frame: shoppers walking the floor as the belts rearrange a themed display

Storyboard frame: two shoppers greeting each other in the market

Storyboard frame: a shopper picking fruit from a belt-fed counter

Storyboard frame: friends sharing a table under the dome

Storyboard frame: the café hub, with a server welcoming a guest

Storyboard frame: looking up through the dome at the rings of shelving

Nine of the twenty frames.

Rendered section through the market showing the stacked ribbon shelves and the core

Line-drawn site plan with the round market set in a city block

Axonometric drawing of the market in its block, the dome at the center