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In-house B2B Recruitment Platform

A B2B mobile recruiting app is a platform that enables businesses to streamline their recruitment process by allowing them to easily find, screen, and hire candidates using their mobile devices.


UX/Product Designer (2)

Product Director (1)

Operations Lead (1)

Product Manager (1)

Eng (3)


Product Strategy, User Research, Interaction, Visual design, Prototyping & Testing, Pitching


The Problem 

The problem with traditional recruitment methods is that they are often time-consuming, expensive, and inefficient. Recruiters have to sift through stacks of resumes, conduct numerous phone and in-person interviews, and manually track candidate information, which can be a daunting task.   

The goal of designing a recruitment platform is to create a streamlined and automated system that addresses these challenges and helps recruiters and job seekers connect more efficiently. By understanding the problem and identifying the pain points of the traditional recruitment process, we can design a platform that provides a better user experience, saves time and resources, and improves the quality of candidate matching.

Research Research


The approach.  



We spent 90 minutes with 14 Hiring managers, getting inside their heads and worlds, learning about what matters most to them when it comes to hiring. 




We spent time with Insight Global and took a deep dive into the interworkings, and the many steps it takes to craft and fill a req.




We spent time with your leaders. Looking at the opportunities for Hope from the top down. We learned about how this platform can drive the business, move the needle, and increase digital reqs.



Stakeholder interviews


Some of the Questions 


Warm-up Questions

  1. How long have you been working as a recruiter?

  2. What types of positions do you typically recruit for?

  3. What are some of the biggest challenges you face as a recruiter?

Contextual Questions

  1. Walk me through your typical workflow as a recruiter. How do you source candidates, screen resumes, and conduct interviews?

  2. Can you describe a time when you had to work with a particularly difficult candidate or client? How did you handle the situation?

  3. What tools and technologies do you use on a daily basis to help you with your job? Which ones do you find most useful, and which ones do you find frustrating or difficult to use?

  4. How do you keep track of candidate information and job openings? Do you use a spreadsheet, a CRM, or some other system?

  5. Can you describe your ideal candidate for a job? What qualities are you looking for, and what are some red flags that would make you hesitant to move forward with a candidate?




Key Insights

Culture & grit



Sheer volume of candidates & opportunities 

Digital transformation

IG's unique culture and internal

talent who are extremely well-trained, dedicated, resourceful, and hardworking - "the secret sauce."


IG has shown it can enter pretty much any market or industry 

A picture of what goes down in a 9 week period:

-9k people roll off-contract

-70k will be submitted to customers 50k apply for jobs.

-IG takes in 20k new jobs, manage 40-50k jobs total.

-500k people are one step away from IG finding them a job

Building industry-leading "intelligent recommendation system" using AI and machine learning to enable better matching.

Launching Digital Office that could create revenue stream and staffing/onboarding model (w/ untapped revenue potential)



Hope will make IG even better.

By empowering clients to self source, leveraging AI to solve the matching problem, and freeing up Recruiters to focus on high-value interactions, Hope will result in...


More Reqs.





Sheer volume of candidates & opportunities 


Digital transformation


The research phase of the UX design process for our B2B recruitment app was a critical component in developing a user-centered platform.  We performed competitive analysis to gain insights into existing recruitment apps and identify opportunities to differentiate ourselves. By collecting and analyzing this data, we were able to develop a deep understanding of our users' needs and behaviors, which informed the design and development of the platform. 

Online Ethnography

The world of hiring today.

Do it for me

I'm doing it



Research sheds light on how to use Hope to strengthen the core with existing users and expand IG's reach with new users.

Do it for me

I'm doing it


Competitive Research

Indeed has become a behemoth in the job board industry, pushing most of its competitors upstream where they market their AI and matching technology as a difference-maker for large corporations and enterprises.


A relatively new market experiencing explosive growth has created a number of innovative and well-funded competitors.


Competetive Analysis

Today's playing field.



Most jobs



Best jobs



Best match

Service and 


(platform +)


Market Fit

The future playing field.



Most jobs



Best jobs



Best match

Service and 


(platform +)



These Personas represent fictional individuals created based on research and data, designed to embody the typical characteristics, behaviors, and attitudes of recruiter user group. These personas provide an understanding of the users' needs and expectations, which can then were used to develop user-centric features and functionalities. These personas that represent IG's user base.  Each persona is unique, with distinct goals, challenges, and preferences. 

Based on our research there are four distinct personas that want and need different things from hope. 


Hope can empower these users to:


Refine the req,

improve the pool.

Hope has a suite of tools to hone the search,

including a personalized database of current and past candidate information.



Take shortcuts and

see progress in real-time.

Hope offers a completely transparent and fast-tracked hiring experience by combining AM expertise with a powerful matching learning engine 

that keeps the pipeline full. 



Workaround and with VMS by being so much better

Ease of use and great UX design will be a key reason this group wants to use Hope. 


Getting Started_2x (15).png

Hope can empower these users to:


Hope can provide deep filtering of both on and off resume information that makes it easier to effectively access a pool of highly-vetted candidates.


Search and see

beyond the resume


Enjoy collaboration and 

full-service staffing, digitally.

Hope can be a personalized space to seamlessly search, share and communicate

with AMs and Recruiters.



The relationship with AMs is built over time, 

so let's find ways to leverage feedback and key learnings for progressively easier hiring.


Bank all the time,

Knowledge, and love. 

Getting Started_2x (16).png

Hope can empower these users to:


Better people,

better results.

Relieve the pain points by prompting the candidate pool and the ease with which Hope lets users find them.





You're in control, but you're not alone.


Getting Started_2x (17).png

Hope can empower these users to:

Consider positioning as a value-add

to VMS and other corporate resources

that drive hiring.

Empower Big Dogs by giving them a lavish dashboard with visibility over all the moving parts and the feeling of influence over the process.






Additive to VMS and

corporate polocy.

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Features List

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Information Architecture

We attempted to create a clear and concise information architecture that is designed to make it easier for job seekers and employers to navigate the platform. We've organized our content into intuitive categories, such as job type, location, and salary, making it easier for users to filter and refine their search results. Additionally, we've included a robust smart search function that enables users to find specific candidates quickly. A side bar also is a way to store critical features like notifications, Profiles, Dashboards, and messages. 

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Mobile Wireframes

We made several key design decisions that address the user needs and pain points. For example, we've prioritized simplicity and ease of use by incorporating a clean and straightforward interface. This approach makes it easier for job recruiters to navigate the platform and find what they're looking for quickly. We've also included features such as personalized job recommendations, which make it easier for job seekers to find relevant job postings that match their skills and interests. Additionally, we've included a messaging system that enables direct communication between job seekers and employers, reducing the time and effort required to schedule interviews and exchanges. 

Detailed View

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Search Location

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List View

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Maps View

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Search Role

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Search Rate

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Search Role Inputted

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Search Results and AI

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Card View 

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Maps View - Remote Candidates

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Calendar - Intro Meeting

Maps View - Atlanta Candidates

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Profile View

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Time Select - Intro Meeting

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Personal Message

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Meeting Confirmation

Visual Design

A clean and modern design with a consistent color scheme and typography helps to convey a sense of professionalism and reliability. Additionally, the use of icons and images helps enhance the user experience and help communicate important information quickly and effectively. To ensure accessibility, the platform prioritize high contrast and legibility and meets wcag guidlines. 

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